HYUNDAI Electric Air
Rather than just sponsor a surf competition, Hyundai created their own. A set of keys hovered above the waves, hanging five metres below an electric blimp. The first surfer to perform an aerial out of the wave, grab the keys, and land back on the wave won a Kona Electric.
Case Study
Launch Film
Awards
Clio Awards, 2022
Silver Winner in Sports
Shortlist in OOH Ambient
Spikes Asia, 2022
Bronze in Outdoor
Bronze in Entertainment, Brand Sponsorship
Shortlist in Entertainment, Sports, Live Experience
Campaign Brief ‘The Work’
One Acceptance in Ambient & Guerrilla
D&AD Awards, 2022
Shortlist in Press and Outdoor
AWARD Australia, 2022
Finalist in Experiential, Events & Experiences
One Show APAC, 2021
Merit in Brand Installations
Shortlist in Live Events & Experiential
